Starbucks Defends Its Puppy Beverage

Takeaway: Though your mark may be well-known, file a trademark to ensure protection.

Starbucks is defending its “secret menu” with the Trademark Trial and Appeal Board. The coffee chain recently filed an opposition to a New Jersey applicant’s attempt to trademark “Puppuccino” in connection with edible dog treats. Although the caffeine corporation lacks a registered trademark, Starbucks claims its “secret menu” item is a well-known whipped cream treat uniquely known by its furry customers.

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