Takeaway: Recent new modifications to the CCPA, which assist consumers with the ability to request that businesses do not sell their personal information, require that you review your consumer practices and make sure they are compliant.
On March 15, 2021, the Attorney General of California announced new regulations that will be implemented into the California Consumer Privacy Act of 2018 (“CCPA”), effective immediately. The new modifications to the law include changes to requirements for (1) offline collection of personal information, (2) an optional icon that may be used to assist in notifying consumers of their rights, and (3) a requirement for minimizing the steps required for opting-out of the sale of personal information.
In general, the changes require businesses to be clearer regarding a consumer’s right to opt-out, which may be accomplished by using plain language and by placing the notice in an accessible location where consumers will be informed of their rights before the collection of information occurs.
The changes were integrated into the section of the CCPA that concerns the requirements for providing notice of a consumer’s right to opt-out of the sale of personal information. The purpose behind this provision is to assist consumers with the ability to request that businesses do not sell their personal information.
Given these recent updates, businesses should consult with us to review their practices to make sure they are compliant with the new law.